Mool - Account Aggregator Video
Client
Mool
Role
Motion design, graphic design, video editing
Year
2024
All Your Finances. One Smart Hub.
Managing finances across multiple banks and institutions can be overwhelming—but not with Mool’s Account Aggregator! This game-changing feature brings all your financial data under one roof, making access seamless, secure, and stress-free.
At Gillu Studio, we brought this innovation to life with a dynamic motion video, breaking complex finance into a visually engaging and easy-to-understand story. With smooth UI animations, fluid transitions, and a crisp narrative, we transformed financial management into an effortless experience.
Animation
Gillu Studio crafted two distinct motion videos—one in blue and another in green—for A/B testing.
While both versions tell the same story, they explore subtle yet impactful animation differences. By testing both, Mool can fine-tune its brand’s visual impact and optimize user engagement.
Explaining something people are meant to trust
This explainer video animation was built for Mool’s Account Aggregator.
Account aggregation is a genuinely useful idea buried under genuinely unfriendly language. Consent, data fiduciaries, financial information providers. Mool needed it explained to people who will only give it a minute, and who need to feel safe before they feel interested.
That changes the job. An explainer about a fun product can lead with energy. An explainer about who gets to see your financial data has to earn permission first, then explain, then invite.
So the film moves in that order. Establish what the problem is in the viewer’s own terms, show the mechanism plainly enough that nothing feels hidden, and only then get to what they can do with it.
Everything ran in-house from script and style frames through animation and the audio mix, which is what lets the pacing of the voice and the pacing of the picture be decided as one thing rather than negotiated afterwards.
